3 Reasons to Choose Solid Gold Jewellery Over Plated - Brotheridge

3 Reasons to Choose Solid Gold Jewellery Over Plated


There’s just something about solid gold that makes it irresistible. Maybe it’s because of its luxurious sheen, or the fact that it never seems to go out of style. Whatever the reason, there’s no doubt that gold is one of the most coveted materials on earth. Here are three reasons why solid gold jewellery is a better choice.


It lasts longer

Gold is one of the most valuable metals in the world, prized for its beauty as well as its durability. While solid gold tends to be more expensive than gold plated jewellery, it also lasts much longer, making it a better long-term investment. Gold-plated jewellery is susceptible to wear and tear from everyday use, whereas solid gold holds up to the rigours of daily wear without any issues. Additionally, when treated properly, solid gold can withstand exposure to harsh chemicals and other elements that might damage plated gold and cause it to peel, chip or tarnish. Whether you want to wear your jewellery every day or simply want an investment piece that you can treasure for years to come, solid gold is a smart choice for anyone seeking durability and longevity.


It has a resale value

When it comes to buying gold jewellery, there are typically two main options: solid gold and plated gold. While plated jewellery may be less expensive, solid gold offers some distinct advantages. For one, the resale value of solid gold is far higher than that of plated jewellery. So if you're looking to liquidate your investment down the road, it will be much easier to find someone willing to buy your solid gold than it will be for your plated pieces.


It can be infinitely recycled

Gold jewellery is a popular gift choice for many people. However, what you may not know is that gold is a sustainable choice, as it can be infinitely recycled. If you ever tire of your gold jewellery, it can be melted down and cast into a new piece. In fact, the gold in your jewellery may have already been recycled several times before it reached you.


Gold is a valuable resource that has been used in jewellery for thousands of years. While other metals may be less expensive in the short term, they don’t have the same longevity or resale value as gold. In addition, gold can be recycled again and again, making it a more sustainable choice for jewellery. If you’re looking for an investment piece that will last a lifetime, shop our selection of solid gold pieces today.

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